As
new sales channels open and products and services diversify,
the market place becomes more competitive. Customers are demanding
greater responsiveness and flexibility. Sales people need to
continuously improve their sales skills in order to be
successful.
This training programme is run as an open course or as an in
company course. The open courses are run at selected locations
throughout the UK or at our Training Centre in Guildford, Surrey.
Who should
attend?
Experienced sales people wishing to review their
sales skills.
New sales people who want to become successful in
sales.
Anyone
considering a move into sales.
Benefits for
the delegate:
Develop the ability to use a structured sales approach
to win business.
Increase sales opportunities.
Know how to identify Customer
needs.
Improve your career
prospects.
Benefits for
the organisation:
Improve the productivity of the sales team.
Increase
confidence and motivation of sales people.
Develop
higher Customer Satisfaction.
Objectives
of the Programme:
To show the importance of Qualities and Key Skills.
To
define excellent Customer Service.
To demonstrate the necessary Knowledge.
To show why people buy.
To show how to set Objectives.
To demonstrate the importance of
Needs, Features and Benefits.
To show
how to determine the Unique Selling Points.
To show how to use Questioning
Techniques.
To show how to develop Active Listening.
To illustrate the importance of
Non-verbal messages.